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Bottom-Line Sale Pricing Explained


See What Sets Us Apart from Other Ford Dealerships!

Buying a car should be as easy as possible, and at The Ford Store Morgan Hill, it is! This is thanks to our bottom-line sale pricing.

How does this help you and other drivers in the Morgan Hill, San Jose, and Gilroy, CA, areas? It gives you the best rate possible for your next set of wheels, and it eliminates the need for drawn-out negotiations. When you work with us, transparency is a given—what you see is what you get!

Keep reading to learn more about how our bottom-line sale pricing puts customers first!



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What Does Bottom-Line Sale Pricing Mean?

Bottom-line sale pricing means that the figure you see on the price tag is the actual worth of the vehicle—no markups, no hidden fees.

We calculate prices using the Ford MSRP (Manufacturer’s Suggested Retail Price), and then we apply any applicable Ford rebates or specials. That’s right—instead of marking up, we take money off the sticker price for you!

Bottom Line Pricing

How Big of a Difference Does the Added Dealer Mark-Up Make?

Other dealers add an average of $3,000 to $5,000 to the price sticker, knowing full well that customers will have to haggle to walk away with a fair price. However, we believe that adding extra costs to the cars only adds extra stress for you.

On the window of every car in our lot, you’ll find a transparent breakdown of the factors that go into pricing. That’s right: Bottom-line sale pricing applies to all vehicles on our lot. There is never a need to haggle to get a good price from us!

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How Does The Ford Store Morgan Hill Offer Such Excellent Service?

Our sales staff is paid based on volume, not commission. This gives us the opportunity to focus on you and your needs, not on upselling. You can expect the perfect vehicle for yourself and the best service possible from us!

When you work with our accommodating associates, you can expect:

  • Every vehicle marked with a transparent price
  • A hassle-free experience
  • Non-commissioned sales staff
  • Large inventory
Benefits The Ford Store Morgan Hill Other Ford Dealers
Every Vehicle Marked with Transparent Price

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Hassle-Free Experience

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Non-Commission Sales Staff

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One Point of Contact

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Large Inventory

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Exploring car features

What If You Don’t Have the Car I Want?

On occasion, drivers fall in love with a vehicle or specific trim level that we currently do not have in stock. However, if you have your heart set on a vehicle that we do not have on our lot, we can still help. We’re happy to show you our inventory list and expected arrival dates for the vehicle you desire. No matter what you’re looking for, we can custom order  the exact vehicle you want. Best of all, our bottom-line sale pricing still applies!

We will lock in any applicable Ford incentives and rebates when we acquire your model. As a testament to our loyalty to you, if the MSRP of your chosen Ford has decreased by the time the vehicle arrives on our lot, we will honor the newer, lower price.

Whether you’re looking for your first-ever car, are looking to upgrade, or are coming to the end of a lease term, we can help you find your next set of wheels.

Contact The Ford Store Morgan Hill Today!

Drivers in the Morgan Hill, San Jose, and Gilroy, California, areas deserve a straightforward car-buying process, and The Ford Store Morgan Hill is here to provide!

Come see for yourself all the ways we stand apart from the rest. Schedule a test drive with us. Let us show you our no-hassle, no-haggle, transparent sales process today!


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